A complete overview of event management software: what it is and what the future holds


Careful event planning and management is often essential to the success of any event. The practice of organizing and running social and corporate events is known as event management. It involves visualizing ideas, budgeting, planning and executing events. To plan and organize an event for a specific audience, a perfect and powerful mix of creative and technical talents is required.

Conferences, conventions, concerts, trade shows, festivals and ceremonies are all examples of large-scale events that require event management services. Event management involves managing the overall logistics of an event, collaborating with workers, and project management of the event as a whole. Other responsibilities might include managing the budget and the teams of people in charge of each function, as well as overseeing the execution of the event.

Large-scale corporate meetings and special events are regularly planned and executed by event management organizations. While weddings and concerts are frequent occurrences for an event management expert, other occasions that can benefit from event management include sporting events, meetings, and large parties.

Ironically, the American Psychological Association has ranked event management as the fifth most stressful profession in the world. There are good reasons for this. Organizing an event can often become an execution and logistical nightmare. Event handlers need to keep track of anything that can go wrong, and the number of variables that can go wrong is so high that juggling them all at once is a gigantic task. Organizations or even individuals who wish to mount a public event therefore usually outsource the task to an event management company. The event management industry is expected to remain a multi-billion dollar industry for years to come.

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What is event management software?

One of the most important tools in event management is event management software. Event management software is essentially a software as a service (SaaS) platform that enables the complete management of an event. This platform consists of an online back office and a user interface for participants. Event management software supports the event planner throughout the event lifecycle, which includes:

Project management – Make the life cycle of an event more efficient.

Marketing – Spread the word about upcoming events.

To live – Offer the participants of an event a unique and fluid experience.

Performance – Evaluate event performance and make useful business decisions.

Event Management Software (EMS) Market

The event management software (EMS) market size is expected to reach $ 14.32 billion by 2026, according to a new report from Reports and Data. The growing use of social tools and real-time analytics in sports and entertainment events is driving the demand for event management software. As technology evolves, so does the process of organizing and managing events. Using event management software for better event management and extracting more information about events would increase demand for such services.

Benefits of event management software

  • Increased participation
  • Automating
  • Instantaneous
  • Professionalism
  • A global approach

Types of Event management software

There are different types of event management software. Users can choose from a wide variety of software to meet their event management needs.

Complete solutions – These software solutions are considered true event management software because they handle all aspects of event planning. The solutions provide capabilities to automate or streamline back office and field procedures, from pre-event cycles to event and post-event cycles. They also provide elements of event marketing to help advertise a project, as well as analysis and survey tools to provide insight on key metrics like attendance, comments, spend, and income. Organizations that use a variety of event software solutions have twice as much difficulty calculating the ROI of events as organizations that use a single integrated event software solution. Eventbrite and Cvent are two examples of such end-to-end event management software platforms.

Open Source and Free – Many event management tools are open source, allowing procedures to be customized to meet specific event management needs. They are completely free, but limited to a single feature, like a form builder or planner. As event management needs become more sophisticated, many free programs are being designed to expand into paid plans. 123ContactForm is an example of a free and open source platform.

Web Conferencing – These can be categorized on their own or as part of a larger set of event management tools. Web conferencing software is designed for online events only, such as webinars. Features are adaptable to any meeting size, from local gatherings to large conventions. These software platforms have gained tremendous popularity after the world was plunged into the pandemic in 2020. Zoho Meeting and Livestorm are two examples.

Applications for purchasing tickets – The ticketing can be part of a larger event management system or a stand-alone application. They allow the sale of tickets online and may include more advanced features such as attendance management and personalization. Ticket Tailor is an example of such software.

Event planner – With such event management software, customers can book themselves using these apps, which display real-time availability. They can reschedule the date, pay online and connect with event planners directly through the platform for special requests. They can alleviate scheduling conflicts, save the manual processing of each booking, and prevent the misinterpretation of appointments as an event tool. Acuity Scheduling is a good example of such event management software.

Survey apps – These apps have their own category, but many event planners use them regularly. They offer live polling features, which are a great method to engage an audience, whether it’s a small group or a large crowd. These apps typically include a live graph that shows the survey results in real time and can be integrated with social media networks to reach a global audience. VoxVote is a good example of such software.

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In conclusion, all aspects of the Event Management Software market are quantitatively and qualitatively assessed to study the global and regional market comparatively. This market research presents critical information and factual data about the market, providing an overall statistical study of this market on the basis of market drivers, its limitations, and future prospects.

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